Posts by

Sajad Ghanizada

Sajad Ghanizada is a Go-To-Market (GTM) expert at Carta with over eight years of experience taking products to market and helping startups grow. Ghanizada has worked with companies backed by Y Combinator (YC), Techstars, and other top accelerators.

What is ARR?

ARR (Annual Recurring Revenue) is a key metric used to forecast revenue from new and existing subscription-based services or products over a 12-month period.

Market size: What is TAM, SAM, & SOM?

Calculating market size before you pitch investors if crucial. Learn how to determine the market size for your company, including TAM, SAM, and SOM.