Supply Change Capital

Supply Change Capital

Supply Change Capital

Supply Change Capital invests in early-stage companies at the intersection of food, culture, and technology.

Firm overview

Founded by Noramay Cadena and Shayna Harris, Supply Change Capital invests in early-stage companies at the intersection of food, culture, and technology. The firm supports companies that are transforming what we eat, how we produce it, and how it gets to our plate, with a focus on sustainability, health, and diversity.

The general partners have more than 30 years of collective experience in the manufacturing, technology, and supply chain sectors. They first met at MIT Sloan in 2009. Noramay is an engineer who turned to investing after leading product development at Boeing for 10 years. She is co-founder of an early-stage fund focused on manufacturing and supply chain startups, lead investor for Portfolia’s Rising America fund, co-founder of Latinx VC, and a Kauffman Fellow. Shayna is an operator turned investor, as well as a Fulbright Scholar. She has two decades of leadership experience in the food and supply chain sectors, having served in leadership roles at Mars, Farmer’s Fridge, and Sourcemap. Noramay and Shayna bring their combined experience and expertise to bear when assisting companies scaling in an industry that requires a significant amount of technical, regulatory, and operational expertise. 

Firm strategy

Food is a $6 trillion industry in the United States alone. Supply Change Capital invests in companies building the food system of the future, and evaluates potential investments through the lenses of health, sustainability, and diversity. The firm considers seed-stage companies within three main verticals: foodtech and agtech; ingredient tech; and culturally appealing brands. These focus areas result from three emerging opportunities in the food industry: Multicultural consumers have increasing purchasing power; supply chain technology is evolving rapidly; and there is increased demand for technologies that enhance health and sustainability in food ingredients. Together, this makes for a strong, thesis-driven strategy that, when combined with the firm’s strong reputation in the industry, results in quality proprietary deal flow and the partners’ demonstrated ability to work their way into competitive deals. 

Why we invested

Supply Change Capital is distinguished by clear and credible differentiation in a massive industry where investment in transformative technologies has lagged relative to other sectors. The partners combine broad and diverse experience in the food and supply chain industry with a targeted investment thesis, positioning them as leaders in funding the coming wave of transformation in agriculture and food technology companies. Noramay is also a leading voice among Latinx investors, and the firm is committed to improving diversity across tech and venture ecosystems. We love partnering with investors who have a strong sense of mission, thesis, and self, and we’re excited to partner with Supply Change Capital as they continue to advance the global food economy. 

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