M13-Logo

Carta enables better LP communication for M13’s unique strategy


Brian-Caroll-headshot_Partner-M13_Carta-case-study
Brian Carroll
Partner
Company

M13

Products

Fund Administration, SPV (formation & FA), CCL

AUA

$336M

Powering a Venture Engine

M13 is an LA-headquartered venture engine that has over $280 million under management. M13 has built a team of industry-leading operating executives to help founders make better decisions and win in their category. They provide the right people, platform, and partnerships for founding teams to build high-velocity businesses. M13 uses Carta to streamline communications so they can focus on building a platform to help their portfolio companies succeed.

Problem: sharing fund performance with LPs

M13 works with a broad base of LPs that includes influential people like Sir Richard Branson and Arianna Huffington. They also incubate ideas into sustainable consumer companies both independently and with partners such as Procter & Gamble Ventures.

M13 needs to communicate accurate and timely information to their vast network of LPs. They needed a better way to report on fund performance and share results with their LPs.

The most interesting thing about Carta is both its professional services and software. It’s about the relationships you form with your account team. Their ability to be responsive and support us is super important.

Brian Carroll, Partner
M13

Solution: streamlined communication with Carta’s LP portal

With the combination of software and people at Carta, M13 is able to successfully execute on their strategy of having a broad base of LPs. Communication is streamlined and fund accounting is taken care of, so their time is freed up to focus on important projects like SPVs and IPOs.

M13 views Carta as their CRM system and communication portal with their LPs. With Carta they are able to eliminate the need for two hires for fund administration.

Explore case studies

Private equity private equity,SPV
How PE firm Bochi Investments leverages Carta SPVs to capture ‘compelling’ new opportunities
Learn more
Private equity
How professional services firm Sikich leveraged Carta to power its employee ownership expansion
Learn more
Startup Cap table,Employee Equity,equity,Europe
Equity for everyone: how Carta benefits investors and employees at HelloSelf
Learn more
Startup Cap table,Fintech,Singapore
How Carta helped Singapore-based iPiD fundraise with confidence while scaling
Learn more
Startup
Astro is revolutionizing quick commerce in Jakarta with Carta
Learn more
Startup CTC
How Dynasty builds a strong startup team with Carta Total Compensation
Learn more
Venture Capital APAC
Agfunder’s Asia director: Why we became a Carta customer (video)
Learn more
Venture Capital APAC
Feedback Ventures: Why we became a Carta customer (video)
Learn more
Venture Capital fund administration,venture capital
How Base10 turns fund admin into a strategic advantage with Carta
Learn more
Let's build together