Veerum-Logo

VEERUM prepares for future business growth with Carta


Chris-Bacon-headshot_Director-Finance-Veerum_Carta-Case-Study
Chris Bacon
Director of Finance
Company

Veerum

Products

Cap Table, 409A

Company size

50+

Industry

SaaS

Canada-based VEERUM is an asset visualization software company that provides stakeholders with the tools and information they need to optimize asset outcomes. Expecting their business to grow, they decided to search for a new equity management platform that’d allow them to start fresh and help them keep accurate records.

Challenges

Prior to Carta, VEERUM was using a popular equity management platform that they considered inaccurate and that was limited in functionality. Their investors kept asking for a way to get access to information and tapping their CFO to provide reports. VEERUM also had no dedicated support with their previous provider and had to use the chat functionality to solve any issues that came up.

These issues weren’t sustainable, as VEERUM wanted to grow their business quickly. They needed to make sure they could properly manage equity through various funding rounds, provide access to their investors, and keep the future in mind as they scaled. With their previous platform too far gone with messy data, they were looking to start fresh with a new system to help keep them on track. “We needed to build for the future. We could have continued on the path we were continuing on before for a couple years, but made the switch to Carta for the future of the business.”

Why Carta

VEERUM chose Carta because of functionality-notably stock-based compensation reporting and an intuitive platform-that they were lacking prior. Carta also helped streamline their 409A process, removing the heavy lift from their team.

It also helped that their VCs were already using Carta and wanted VEERUM to make the switch so it’d be easier for them to access information. In the end, VEERUM’s legal team evaluated a few equity management systems and landed on Carta as the best option. “Our legal team researched Carta and regarded it as best-in-class.”

Overall, VEERUM is excited to keep their equity records in order, which will help support their plan for growing and scaling their business for the future.

Explore case studies

Private equity private equity,SPV
How PE firm Bochi Investments leverages Carta SPVs to capture ‘compelling’ new opportunities
Learn more
Private equity
How professional services firm Sikich leveraged Carta to power its employee ownership expansion
Learn more
Startup Cap table,Employee Equity,equity,Europe
Equity for everyone: how Carta benefits investors and employees at HelloSelf
Learn more
Startup Cap table,Fintech,Singapore
How Carta helped Singapore-based iPiD fundraise with confidence while scaling
Learn more
Startup
Astro is revolutionizing quick commerce in Jakarta with Carta
Learn more
Startup CTC
How Dynasty builds a strong startup team with Carta Total Compensation
Learn more
Venture Capital APAC
Agfunder’s Asia director: Why we became a Carta customer (video)
Learn more
Venture Capital APAC
Feedback Ventures: Why we became a Carta customer (video)
Learn more
Venture Capital fund administration,venture capital
How Base10 turns fund admin into a strategic advantage with Carta
Learn more
Let's build together