Jan 12 2023

The event is finished.

As the market for private secondary transactions has expanded, so have the size and frequency of these liquidity events. 

Regulatory bodies have been paying attention. Guidance from the American Institute of Certified Public Accountants (AICPA) and more scrutiny from regulators call for appraisers to treat 409A and ASC 718 valuations separately. But what does that mean for a secondary transaction’s impact on a company’s 409A?

Join us on January 12, 2023 at 1:00 pm PT / 4:00 pm ET for a live virtual event where we’ll detail this new guidance and answer commonly asked questions.  

Topics covered include:

  • The differences between 409A and ASC 718 valuations
  • Why you should treat these two valuation types separately
  • How this new guidance can reduce the impact of a secondary transaction on a company’s 409A
  • The opportunities this opens up for private companies

A brief Q&A session will follow. 


Jackie Ammon, Senior Business Development Manager, leads business development for Carta Liquidity, Carta’s suite of private and public market liquidity solutions. Prior to joining Carta, Jackie practiced corporate law for over a decade, working with entrepreneurs, startups, and venture capital firms to navigate the legal and business challenges they face at all stages of maturity. Jackie received her B.S. in political science and communication from UC Davis and her JD from University of San Francisco School of Law.

Chad Willbur serves as the Vice President of Valuations Services at Carta, where he is responsible for the valuation of privately-held securities for enterprise, middle-market, and early-stage companies across various industries. Prior to joining Carta, Chad served as a director at Anderson Tax and a senior vice president within the Venture Capital & Private Equity group at Quist Valuation. Chad is an active member of the American Institute of Certified Public Accountants Task Force, helping to develop guidance for stock-based expense reporting under ASC 718.

DISCLOSURE: This event is presented on behalf of eShares, Inc., dba Carta, Inc. (“Carta”). The content of this event is not, and no opinions or comments shared in this event should be treated or construed as, accounting, business, financial, investment, legal, tax, or other professional advice or services​​. This event is for information purposes only. The content of this event is not intended as a recommendation, offer or solicitation for the purchase or sale of any security. Carta does not assume any liability for reliance on the information provided herein and undertakes no obligation to update content. The opinions of the guests and host are their own and do not reflect the view of Carta or Carta’s affiliates. All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.