Carta enables better LP communication for M13’s unique strategy

Brian Caroll



Fund Administration, SPV (formation & FA), CCL



Powering a Venture Engine

M13 is an LA-headquartered venture engine that has over $280 million under management. M13 has built a team of industry-leading operating executives to help founders make better decisions and win in their category. They provide the right people, platform, and partnerships for founding teams to build high-velocity businesses. M13 uses Carta to streamline communications so they can focus on building a platform to help their portfolio companies succeed.

Problem: sharing fund performance with LPs

M13 works with a broad base of LPs that includes influential people like Sir Richard Branson and Arianna Huffington. They also incubate ideas into sustainable consumer companies both independently and with partners such as Procter & Gamble Ventures.

M13 needs to communicate accurate and timely information to their vast network of LPs. They needed a better way to report on fund performance and share results with their LPs.

The most interesting thing about Carta is both its professional services and software. It’s about the relationships you form with your account team. Their ability to be responsive and support us is super important.

Brian Caroll, Partner

Solution: streamlined communication with Carta’s LP portal

With the combination of software and people at Carta, M13 is able to successfully execute on their strategy of having a broad base of LPs. Communication is streamlined and fund accounting is taken care of, so their time is freed up to focus on important projects like SPVs and IPOs.

M13 views Carta as their CRM system and communication portal with their LPs. With Carta they are able to eliminate the need for two hires for fund administration.

Explore case studies

Startup Cap table,equity,Europe,Fintech,Valuations
How fintech startup Codat uses Carta to keep employee equity in check
Learn more
Startup APAC,Healthcare
Why Singapore-based Mito Health believes Carta is necessary for any startup
Learn more
Startup APAC,Cap table,Fintech
How Carta helped Indonesian startup Pintu scale efficiently
Learn more
Startup APAC,Cap table,Fintech
How Endowus expanded to Hong Kong, using Carta to streamline regulatory compliance
Learn more
Startup equity,Fintech,options
How Vested uses Carta APIs to streamline employee stock option funding
Learn more
Startup general counsel,law firms,pro forma
How Carta makes pro formas painless for this general counsel
Learn more
Venture Capital APAC,Early-stage,Fintech,venture capital
How VC firm Vectr Fintech grew with the help of Carta Fund Admin
Learn more
Startup LLC,phantom equity
How Carta makes phantom equity simple for Athena LLC
Learn more
Venture Capital API,fund administration,software-as-a-service,venture capital
How Valor VC uses Carta APIs to streamline portfolio reporting and audits
Learn more
Let's build together