Teaching collegiate athletes about the basics of equity

Teaching collegiate athletes about the basics of equity

Author: The Carta Team
Read time:  2 minutes
Published date:  26 April 2022
Carta’s partnering with INFLCR to help student athletes understand their financial opportunities and maximize their earning potential with the Equity 101 course.

Last month, we launched Equity 101—a free course to break down the basics of equity compensation. Our goal was to help everyone better understand and navigate the benefits of having an ownership stake in a company. Today, we’re announcing a partnership with INFLCR to help more than 75,000 student athletes across the country understand equity and maximize their earning potential with name, image, and likeness (NIL) deals. INFLCR will embed and distribute the course on its app. 

INFLCR is the leading athlete brand-building and NIL business management app for elite athletic organizations. As NIL deals evolve and increase in popularity, they present a massive financial opportunity for collegiate athletes. But many of them face challenges navigating such deals—often because they don’t understand the terms or know where to find more information. 

As INFLCR founder Jim Cavale said, “NIL deals are complex. It can be difficult to build a business without help—from understanding tax forms and regulations or what it takes to be an entrepreneur for the first time.”

It’s critical that student athletes understand how to maximize and navigate their contracts, especially when they involve equity. We created Equity 101 because we saw a clear gap in equity education across industries and levels. People can’t manage something they don’t understand, and this course is an important first step to support these athletes.

According to Carta data, the fair market value of unexercised options that expired in 2021 was $580M. Less than half of equity owners report receiving education on their equity compensation. One in three see minimal value in their equity awards.  

Equity 101 is a set of 10 interactive lessons that break down concepts and terms—from offer to grant to exercising options and beyond—so anyone can feel confident understanding and navigating their equity options. It’s now available to all student-athletes on INFLCR. 

If you’re a member of the press who’d like to learn more about the partnership, you can reach out to us at:


Steve Delsohn

DISCLOSURE: This communication is on behalf of eShares Inc., d/b/a Carta Inc. (“Carta”).  This communication is for informational purposes only, and contains general information only.  Carta is not, by means of this communication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services.  This publication is not a substitute for such professional advice or services nor should it be used as a basis for any decision or action that may affect your business or interests. Before making any decision or taking any action that may affect your business or interests, you should consult a qualified professional advisor. This communication is not intended as a recommendation, offer or solicitation for the purchase or sale of any security. Carta does not assume any liability for reliance on the information provided herein. ©2022 eShares Inc., d/b/a Carta Inc. (“Carta”). All rights reserved. Reproduction prohibited.

The Carta Team
While we believe in assigning ownership at Carta, this blog post belongs to all of us.