Why companies choose Carta over Pulley

Carta scales with you throughout your company’s journey. Whether you’re just starting out or preparing for IPO, we’ll support you every step of the way.

Why Carta?

Carta values building connections and partners with a community of law firms, accelerators, and VCs. Carta has become a trusted platform helping companies thrive.
In-house expertise

In-house expertise

Over the last decade, we’ve managed more cap tables, delivered more 409A valuations, and helped companies raise more funds than anyone else.

Focus on your business

Scale on one platform

Whether you’re issuing your first SAFE, raising a priced round, or running a tender offer, Carta has the team and tools for your growing business.

HMRC and IRS support

On-going support

Our dedicated team has the experience to guide you through any scenario and is here to help you every step of the way by phone, email, and in-app chat.

Deep industry knowledge

Leading Provider of 409A Valuations

Leading Provider of 409A Valuations

Carta’s analysts leverage decades of valuation experience from top firms, including KPMG, EY, and Andersen Tax. In 2022, our in-house team delivered over 15,000 409A valuations for companies at every stage, with an average turnaround time of five business days.

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Compensation Management

Compensation Management

Carta Total Compensation provides real-time market data to help you benchmark competitive salary and equity offers.

Pulley offers integrations with Rippling and Gusto to gather data on your employees, but lacks compensation benchmarks to give you the data on how much to pay them.

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Offer secondary auctions

Your Path to Liquidity

Your Path to Liquidity

Carta transacts $1 billion in equity transactions —such as option exercises and tender offers— each month. With Carta Liquidity, you can conduct employee equity auctions and streamlined tender offers to give your shareholders pre-IPO liquidity.

Pulley doesn’t support or have the regulatory standing to facilitate tender offers or other scaled liquidity solutions.

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Equity deep dives

Equity Advisory

Equity Advisory

Carta’s Equity Advisors evaluate your company for small business tax breaks throughout the year and guide your employees through 1:1 tax sessions so they can make the most of their equity.

Pulley doesn’t offer equity advisory services, which adds to your company’s operational burden.

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Trusted by 40,000 companies and growing

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Build your business on Carta