
Advisor equity follow up - how much are pre-seed advisors granted in equity by industry?
Looks like advisors to Hardware companies get more equity than advisors to standard SaaS companies, according to the thousands of advisor grants on Carta since Jan 1, 2022. US data only.
How to read the chart:
The percentage value in each square refers to the percentage of advisors in that industry that received an equity grant in that tier
So - 58.6% of SaaS advisors to pre-seed companies received equity packages of less than 0.24% of total company shares.
Thanks for the feedback on median vs distribution in yesterday's analysis - this view is a good way see the full range of equity by industry for the earliest stage.
Pre-seed advisor grant medians by industry (not shown in chart):
SaaS: 0.17%
Fintech: 0.2%
Healthtech: 0.21%
Pharma / Biotech: 0.25%
Consumer: 0.25%
Hardware: 0.28%
All seems to align with broad guidance except...what's up with Consumer? I'm a little stumped as to why advisors to that sector would be given higher median equity than Fintech or Biotech. Would love your opinions in the comments below.
Data newsletter in the first comment!
#cartadata #advisors #equity #founders #preseed
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