How to build an Insights function and defeat the impending mediocre content boom.
We've all played with generative AI a bit by now. Soon it will start making its way into a lot of content. So how do you stand out?
Biased opinion here, but I think building an Insights function in your marketing team is one way to capture attention in a crowded landscape.
And by Insights, I don't mean customer surveys or feedback. That's great! But it's not the focus today.
Insights means the production of valuable content for your customers based on a proprietary pool of data (likely already sitting in your company databases).
I was lucky enough to sit down with Carl Ferreira and Cassidy Shield recently on their Stacking Growth podcast to chat all things Insights. We covered:
How to build an Insights practice from scratch
How marketers can up-level their own skillsets with data
Why Insights can be as valuable to other internal teams as it is to the wider market
Does Carl do any actual selling? Opinions differed. 😂
If you're a marketer interested in turning data your company already has into valuable content for your audiences - hit me up, DMs and comments open.
Full podcast in the comments!
#cartadata #startups #marketing #data #insights #datastorytelling
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