Why Round Stage Names Fail as Communication Tools

Why Round Stage Names Fail as Communication Tools

Author

Peter Walker

|

Read time: 

1 minute

Published date: 

January 16, 2023

Series A, B, and C each contain such wide distributions of capital raised that the letter conveys little meaningful information—with a sweetspot suggestion...

LinkedIn: Why Round Stage Names Fail as Communication Tools

Why do we discuss startups by alphabetical stage name?

I'm as guilty as anyone - but there are such wide distributions of cash, terms, and valuations across each named stage that sometimes lumping a group of startups into "Series A" makes little sense.

Look at the cash distribution chart below for 2022. Especially in Series A, B, and C, things are all over the place.

𝗦𝘄𝗲𝗲𝘁𝘀𝗽𝗼𝘁 𝗳𝗼𝗿 𝗲𝗮𝗰𝗵 𝘀𝘁𝗮𝗴𝗲: Seed: 60% of rounds raised $1M-$5M Series A: 38% raised $10M-$25M Series B: 29% raised $10M-$25M Series C: 29% raised $25M-$50M Series D: 33% raised over $100M Series E+: 34% raised over $100M

Obviously this convention is flexible - and we likely default to these categories because more detailed descriptors like valuation or financial metrics are not widely available (and even then, industries differ greatly).

Maybe there's no great way to segment these early companies, but founder shouldn't be put off if their rounds vary from their fellow founders, even in the same named stage.

Series A+ for the best students :)

#cartadata #vc #startups

Peter Walker
Author: Peter Walker
Peter Walker runs the Insights team at Carta, focused on discovering key data and narratives across the private capital ecosystem. In a former life, he was a marketing executive for a media analytics startup and led the data visualization team at the Covid Tracking Project.

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