Four Years at Carta and What Data-Driven Insights Built

Four Years at Carta and What Data-Driven Insights Built

Author

Peter Walker

|

Read time: 

1 minute

Published date: 

April 5, 2025

Reflections on four years building Carta's insights function—from dozens of reports to millions of social impressions and a growing wave of B2B data...

LinkedIn: Four Years at Carta and What Data-Driven Insights Built

Joined Carta 4 years ago today to "figure out what to do with all this cool data".

Since then, we've hit:

  • Dozens of published research reports

  • Hundreds of speaking events

  • Thousands of individual charts

  • Tens of thousands of newsletter / podcast subscribers

  • Millions of pageviews

  • Hundreds of millions of social impressions

I firmly believe this is the start of a wave of Insights teams across startups and tech marketing teams.

Wouldn't you want a team at your company dedicated to:

1. Providing data-driven value to the ecosystem at scale 2. Making all internal stakeholders smarter

That's Insights. If you're considering building such a team in your company, shoot me a DM for tips.

1 equity grant in and I still love this work, this company, and the founders and VCs we get to serve.

Waaay too many Cartans to thank here - but I appreciate all of you who follow our work for the support, ideas, signal boosts, and genuine excitement.

Onwards!

Peter Walker
Author: Peter Walker
Peter Walker runs the Insights team at Carta, focused on discovering key data and narratives across the private capital ecosystem. In a former life, he was a marketing executive for a media analytics startup and led the data visualization team at the Covid Tracking Project.

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