The biggest shift in LinkedIn in years has arrived.
Are you a 𝗙𝗼𝗿 𝗬𝗼𝘂, a 𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴, or a 𝗡𝗲𝘄𝘀 tab LinkedIn person?
Probably overdue given the way X and other platforms treat the feed, but LI just introduced feed options that give more flexibility over the content you spend time with.
It's been a little sad to have the percentage of followers who actually see your content decline over the past few years. Will the introduction of the Following tab help with that? I certainly hope so although I think revealed preference (and defaults) will make For You the biggest attention grabber.
Will this shift mean that impressions and reactions trend more closely together again? Will it mean that more of "your" people see your stuff? Will it have basically no effect?
Interesting times for those creating content. BTW only seeing this on mobile at the moment, maybe the desktop update is lagging.
#insights #LinkedIn #content
DISCLOSURE: This communication is on behalf of eShares, Inc. dba Carta, Inc. ("Carta"). This communication is for informational purposes only, and contains general information only. Carta is not, by means of this communication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services nor should it be used as a basis for any decision or action that may affect your business or interests. Before making any decision or taking any action that may affect your business or interests, you should consult a qualified professional advisor. This communication is not intended as a recommendation, offer or solicitation for the purchase or sale of any security. Carta does not assume any liability for reliance on the information provided herein. © 2026 Carta. All rights reserved. Reproduction prohibited.
