Weekend reading - why build an Insights team?
It's been a blast getting to create this function within the marketing org at Carta - and we're just getting started.
But enough of you wonderful people have asked for tips, tricks, and best practices on how to build your own Insights teams in B2B companies across the spectrum.
So I'm going to spend a little time every week pulling back the curtain and sharing what I know about turning proprietary data into public stories that build customer love.
If you know a marketer whose data-obsessed (or hey even a data person who has a little storytelling in them) - please share! Full article in first comment below.
Looking forward to growing Insights into a must-have for every marketing team.
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