A free plan for early-stage companies

Carta Launch allows companies with 25 or fewer stakeholders and up to $1M raised to maintain an accurate cap table that updates with every transaction.* Launch is available to new Carta customers through our law firm partners—your lawyer can easily get you set up.
Confirm your eligibility here.

If you’re a lawyer, learn more about how to become a partner and add companies to Launch.


Why Launch?

Single source of truth

Your cap table automatically updates with every transaction, so it stays accurate from day one.

No more paperwork

Electronically issue all security types, create equity plans, and send option grants for board approval, all through Carta.

We grow with your company

Upgrade to a premium plan for additional equity management and compliance features, with no interruption in service.

Carta Launch companies can also redeem up to $5,000 in AWS Activate credits to help scale and grow their businesses. When you upgrade to a paid plan, you can apply to redeem up to $100,000 in AWS Activate credits.


We partner with top law firms

If your law firm isn’t familiar with Carta or our Launch plan, reach out to our partnerships team.
test marketo form 2
test marketo form 3
test marketo form 4
test marketo form 5


Carta grows with your company

We can support your company at every stage, from formation to IPO. When you’re ready for additional features like 409A valuations or scenario modeling, easily upgrade to one of our premium plans.


Basic equity management and 409A valuations for early-stage startups


Equity management plus advanced planning and compliance features


A complete equity management solution for late-stage companies

IPO Ready​

Advanced equity management to prepare you for liquidity, M&A, and IPO​
Talk to our specialists about a custom plan that meets your support, compliance, tax, and reporting needs.​

Contact your lawyer about Launch

*Offer Terms and Conditions: This Launch offer is valid for new private market customers of eShares, Inc. dba Carta, Inc. (“Carta”) only.  Carta’s usual subscription terms and conditions apply (see, e.g. in addition to specific Carta Launch terms and conditions.  Carta reserves the right to change or terminate this offer at its sole discretion.  Offer may not be used or combined with other coupons, promotions, or special offers, nor can it be used for any subscriptions previously entered into.  The offer will be deemed fully redeemed once a qualifying subscription has been made. The offer has no cash value and no refunds or cash alternatives will be offered.  Not available in all countries. International subscriptions may be subject to approval based on local regulations and policies of country of obligation and Carta’s capabilities, licenses, and regulatory approvals with respect to that country or jurisdiction.  The offer is void where prohibited by law. The offer only has value when redeemed in accordance with all terms and conditions